
Serve every client better, automatically
Stryd is a Mortgage broker-focused retention analytics platform analysing trail books for churn risk and refinance timing. It assess the loan book health and the opportunities to improve your client's experience in their lending journey.
Subscription is a monthly fee, paid annually. Each subscription includes a seat for 1 x Broker and 1 x Admin.

Ruth Hatherley
CEO | Stryd
Ruth Hatherley is the Founder and CEO of Stryd, a mortgage broker retention and loan book intelligence platform powered by open banking. She leads the development of data-driven tools that help brokers monitor their loan books in real time, identify refinance and growth opportunities, and improve client retention across their portfolios. Ruth has been active in Australia’s Consumer Data Right (CDR) and open banking ecosystem, contributing to industry discussions on data standards and lending transparency. Through Stryd, she focuses on helping brokers turn their existing loan books into a continuous source of revenue and client engagement.

In this episode of Broker Tools, we catch up with Ruth, founder of Stryd — a trail book and loan health check platform built specifically for mortgage brokers in Australia who want to stay on top of their loan book and engage in clawback prevention strategies. Stryd monitors every loan in a broker’s portfolio daily against live market data, surfaces the customers who need attention, and gives brokers the insights to act as their clients’ trusted adviser rather than their bank’s. This episode is a deep dive into why proactive customer retention is not an admin function — it is a revenue growth strategy — and how Stryd is building the infrastructure to make that possible for every broker in Australia.
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Loan Book Intelligence
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