
Partners in loan origination efficiencies
Simpology is an Australian loan origination platform serving over 30 lending partners, aggregators, and brokers since 2007. Its flagship product Loanapp covers the full digital origination process — application, assessment, and settlement — with real-time status tracking, configurable workflows, and integrations for identity verification, credit checks, and valuations. Unlike ApplyOnline's universal broker-to-lender submission model, Simpology is typically deployed by individual lenders and customised for their broker channel. Sydney-based and 100% Australian; REA Group holds a 34% stake.
Digital loan origination system
Direct ApplyOnline connection
Integrated electronic signature
Real-time application tracking
Bank statements data retrieval
Customer onboarding fact-find
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