Simpology is an Australian loan origination platform serving over 30 lending partners, aggregators, and brokers since 2007. Its flagship product Loanapp covers the full digital origination process — application, assessment, and settlement — with real-time status tracking, configurable workflows, and integrations for identity verification, credit checks, and valuations. Unlike ApplyOnline's universal broker-to-lender submission model, Simpology is typically deployed by individual lenders and customised for their broker channel. Sydney-based and 100% Australian; REA Group holds a 34% stake.
They integrate via:
Deployed by individual lenders for their broker channels. Aggregator access is via lender partnerships rather than direct aggregator integration. Confirmed lender partners include AMP Bank and Brighten Home Loans.
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