LiquidCX is an independent data, CX and automation consultancy founded by Simone Blakers, drawing on around 30 years in data-driven marketing. It helps mortgage and finance broking businesses apply data and technology to solve real problems. From marketing to process automation. Rather than piling more tools onto a crowded stack, the focus is experience design first: Mapping the client journey, deciding where humans matter versus automation, then introducing AI workflows and digital workers safely. Engagements span AI literacy training, workflow design, and governance guidance.
Simone and the Broker Tool team are looking to host an AI Workshop, if you have a burning question - please click the AI Automation Workshop on the home page
They integrate via:
Simone Blakers
Founder | Liquid CX
Simone Blakers is the founder of Liquid CX, a consultancy helping businesses apply data and technology to solve real business problems — from marketing through to process automation. With around 30 years in data-driven marketing, Simone began her career in the direct marketing era and followed the industry through the dotcom boom into digital, predictive modelling and customer experience. Before going independent eight years ago, she led globally awarded agencies across the digital, data and customer experience space. Today she works with clients to cut through the noise around automation and AI — helping teams move from juggling tools and systems to building safe, practical digital workflows that actually take work off their plate.
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