Transforming customer and employee experiences through AI and automation
LiquidCX is an independent data, CX and automation consultancy founded by Simone Blakers, drawing on around 30 years in data-driven marketing. It helps mortgage and finance broking businesses apply data and technology to solve real problems. From marketing to process automation. Rather than piling more tools onto a crowded stack, the focus is experience design first: Mapping the client journey, deciding where humans matter versus automation, then introducing AI workflows and digital workers safely. Engagements span AI literacy training, workflow design, and governance guidance.
Simone Blakers
Founder | Liquid CX
Simone Blakers is the founder of Liquid CX, a consultancy helping businesses apply data and technology to solve real business problems — from marketing through to process automation. With around 30 years in data-driven marketing, Simone began her career in the direct marketing era and followed the industry through the dotcom boom into digital, predictive modelling and customer experience. Before going independent eight years ago, she led globally awarded agencies across the digital, data and customer experience space. Today she works with clients to cut through the noise around automation and AI — helping teams move from juggling tools and systems to building safe, practical digital workflows that actually take work off their plate.
In this episode of Broker Tools, we sit down with Simone Blakers, founder of LiquidCX, for a deep dive into one of our favourite topics: Automations and AI. With around 30 years in data-driven marketing — from the direct marketing era, through the rise of digital, predictive modelling and customer experience, and now eight years running her own consultancy — Simone helps businesses apply data and technology to solve real problems. This episode is essential listening for any broker who has ever felt buried in admin, is juggling too many systems, or isn't quite sure where AI actually fits into their business. Simone breaks down the difference between a basic automation, an AI automation, an AI chat, and a genuinely autonomous digital worker — and, crucially, how to introduce each safely.
Watch NowUseability
Customer Journey Mapping
AI & Intelligence
AI Literacy and Foundations Training
Agentic Workflow Design
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